The campaign, which will include TV, outdoor, press and online elements, has been created by agency VCCP and aims to promote O2’s home broadband customer service credentials. In its ads, O2 is using a ...

The Advertising Standards Authority (ASA) has banned an O2 advert after viewers complained it included misleading information about data allowance. The ad, which ran appeared in both an in-flight ...

complaints about two adverts in the national press. A competing broadband provider complained that only around 5% of UK users could attain the headline speed on ADSL2+ technology and thus the adverts ...

O2 has unveiled a new TV ad, which launched online yesterday and is set to air on TV tomorrow during Britain’s Got Talent, to promote its new ‘On and On’ tariff. The ad, created by VCCP and booked by ...

O2 recently announced that it had decided to go it alone with Weve, the mobile marketing and (originally mobile wallet) joint venture it had originally stitched together for the UK market five years ...

UK operator O2 has gone live with a location based SMS ad service that pings opted in consumers vouchers and other information regarding specific stores and products when the consumer enters a ‘geo ...

UK’s O2 followed rival EE in revealing that it is looking into technology to counter the effects of mobile advertising at a network level, which could reportedly include a blanket ban on such services ...

O2 is the latest operator to start investigating network-level mobile ad blocking, following a similar announcement from EE earlier this week. “We are looking at these technologies to see if they can ...

The 60-second ad premiered on Saturday evening during ITV’s The Voice. It shows Darcy Murdoch skating in a winter landscape alongside Bubl, the network’s robot mascot. Darcy has been a competitive ice ...