The campaign, which will include TV, outdoor, press and online elements, has been created by agency VCCP and aims to promote O2’s home broadband customer service credentials. In its ads, O2 is using a ...

The Advertising Standards Authority (ASA) has banned an O2 advert after viewers complained it included misleading information about data allowance. The ad, which ran appeared in both an in-flight ...

complaints about two adverts in the national press. A competing broadband provider complained that only around 5% of UK users could attain the headline speed on ADSL2+ technology and thus the adverts ...

O2 has unveiled a new TV ad, which launched online yesterday and is set to air on TV tomorrow during Britain’s Got Talent, to promote its new ‘On and On’ tariff. The ad, created by VCCP and booked by ...

The aim of the new campaign is to demonstrate that customers are its priority and to emphasise that it guarantees its existing customers “the best deals available”. O2 hopes to evoke a sense of ...

UK music star Tinie Tempah has given a performance to just one lucky fan for an O2 ad campaign premiering tomorrow night during Britain's Got Talent. Katie Hobbs, 21, from Southampton, was the only ...

O2 has launched the world’s first live advert powered by 5G. Broadcast during ITV’s Rugby World Cup match between England and Argentina, the 30-second ad showed “real-time fan reactions” to promote O2 ...

Hot on the hooves of the moonwalking Shetland Pony, the latest animal to become an overnight internet hit is a cat - that thinks it's a dog. This ginger Tom has gone viral with his car-chasing, ...

Just a few days after Three announced it was going to block mobile ads at the network level, O2's CEO, Ronan Dunne, has spoken out against the practice. In an interview with Campaign at MWC, Dunne ...

UK mobile operator O2 is investing in the mobile advertising dream, seeking to position itself as an advertising partner that makes good use of all its customer data. On Wednesday O2 UK launched O2 ...

More than one UK network is weighing up whether to offer its customers mobile ad-blocking tools. After EE stepped forward over the weekend, O2 is doing the same through an interview with Business ...