Marketing Week

O2 brand is stronger than Three, but will that save it from the axe?

It was announced this morning (23 Jan) that Hutchinson Whampoa is set to purchase O2 for £10 bn. An O2 spokeswoman told Marketing Week that the move would mutually benefit both companies to drive ...
Retail Bulletin

The O2 simplifies brand architecture with ‘Outlet Shopping at The O2’

The O2 has changed its outlet shopping brand identity from ‘Icon Outlet at The O2’ to ‘Outlet Shopping at The O2’. Owned and operated by AEG and Crosstree Real Estate Partners, the leisure destination ...
Marketing Week

O2 brand is in the right place to extend reach beyond telecoms

In the short life of O2 there have been many remarkable milestones. It started out as BT Cellnet, the dowdy mobile subsidiary of our biggest telecoms provider. But what a transformation took place ...
The Drum

O2 talks up brand purpose as it acknowledges sector 'isn't as loved' as it should be

O2's chief executive Mark Evans has admitted that the telecoms sector is not as loved by consumers as it should be – a challenge the brand's chief marketing officer, Nina Bibby, believes O2 itself has ...
The Daily Telegraph

O2 brand could be kept after £10.2bn Hutchison takeover

The O2 brand could live on even after the company is taken over by Hong-Kong based Hutchison Whampoa, which owns rival mobile operator Three. Ronan Dunne, O2’s chief executive, revealed that the two ...
Pepsi

O2 launches new brand platform: ‘Essential For Living’

O2, in partnership with its global creative agency VCCP, has unveiled a new brand platform and positioning, centered around connecting customers with life’s most exciting moments. The platform ...
Retail Bulletin

The O2 appoints brand and marketing director

The O2 has appointed Robbie Balfour as brand and marketing director. In his new role, Balfour will lead the marketing strategy across venue’s arena, Icon Outlet shopping destination, Up at The O2 and ...
Bdaily Business Network

The O2 undergoes brand and marketing refresh with new director appointment

The O2, the world’s most popular music, leisure, and entertainment venue, has announced the appointment of Robbie Balfour as Brand & Marketing Director to lead the marketing strategy across the full ...
Download

O2 enabling Brand ID service to help protect customers from scams

O2 is starting to roll out a new service to mobile customers to help protect them from scams and nuisance calls on their mobile phones. Brand ID and sister service Call Defence will provide more ...
Huffington Post UK

Is It OK for Sponsors Like O2 to Sit on Anglo/Irish Fence?

Last weekend it was the second round of matches in the Six Nations and it was already crunchtime. Thanks to France delivering a spectacularly French display of ineptitude at the hands of the Italians, ...
Bdaily Business Network

The O2 simplifies brand architecture with ‘Outlet Shopping at The O2’

The O2 has announced a revision of its outlet shopping brand identity, simplifying ‘Icon Outlet at The O2’, which is owned and operated by AEG and Crosstree Real Estate Partners, to ‘Outlet Shopping ...