Marketing Week

O2 brand is stronger than Three, but will that save it from the axe?

It was announced this morning (23 Jan) that Hutchinson Whampoa is set to purchase O2 for £10 bn. An O2 spokeswoman told Marketing Week that the move would mutually benefit both companies to drive ...
Retail Bulletin

The O2 simplifies brand architecture with ‘Outlet Shopping at The O2’

The O2 has changed its outlet shopping brand identity from ‘Icon Outlet at The O2’ to ‘Outlet Shopping at The O2’. Owned and operated by AEG and Crosstree Real Estate Partners, the leisure destination ...
Marketing Week

O2 brand is in the right place to extend reach beyond telecoms

In the short life of O2 there have been many remarkable milestones. It started out as BT Cellnet, the dowdy mobile subsidiary of our biggest telecoms provider. But what a transformation took place ...
Pepsi

O2 launches new brand platform: ‘Essential For Living’

O2, in partnership with its global creative agency VCCP, has unveiled a new brand platform and positioning, centered around connecting customers with life’s most exciting moments. The platform ...
The Drum

O2 repositions brand to become a ‘breath of fresh air again’

O2 is a brand built upon a supposed breath of fresh air, when it launched in 2005 it looked to offer a new proposition to the mobile market – now it is returning to its roots with a return to an old ...
The Drum

O2 talks up brand purpose as it acknowledges sector 'isn't as loved' as it should be

O2's chief executive Mark Evans has admitted that the telecoms sector is not as loved by consumers as it should be – a challenge the brand's chief marketing officer, Nina Bibby, believes O2 itself has ...
Pepsi

O2 upgrades brand mascot by tapping AI

Virgin Media O2 has upgraded its brand mascot, Bubl, by using AI, in partnership with VCCP’s AI creative agency, ‘faith’. As a result, the creative agency has launched The Bubl Generator, which ...
Download

O2 enabling Brand ID service to help protect customers from scams

O2 is starting to roll out a new service to mobile customers to help protect them from scams and nuisance calls on their mobile phones. Brand ID and sister service Call Defence will provide more ...
Channel 4 News

O2 exclusive brand partner of new All 4

Channel 4 and O2 today announced an exclusive partnership around the broadcaster’s new digital TV service All 4 which will replace 4oD on Monday 30th March. The partnership will feature a first-of-its ...
Campaign

O2 head of brand: we trained 600 staff to 'Be More Dog'

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
Billboard

Sky Signs Up As O2 Brand Partner

U.K. digital satellite broadcaster Sky has signed a five-year deal with AEG to become a brand partner for the O2 entertainment complex in London, which will include a customer reward program for VIP… ...
Bdaily Business Network

The O2 simplifies brand architecture with ‘Outlet Shopping at The O2’

The O2 has announced a revision of its outlet shopping brand identity, simplifying ‘Icon Outlet at The O2’, which is owned and operated by AEG and Crosstree Real Estate Partners, to ‘Outlet Shopping ...