Bengaluru, Karnataka, India: Affiliatics an O2O marketing platform, within three months of launch since March 2021, counts large eCommerce businesses like IRCTC, Flipkart, Amazon, SRS Logistics and ...

With Labor Day weekend less than a week away and many schools across the country already open, it would be logical to assume the back-to-school sales season is nearly over. Research from the National ...

To craft an all-rounded and seamless user experience through online and offline channels, Nespresso adopted mobile as its medium of choice to facilitate cross-channel communication with consumers.

Economic uncertainty is having an impact on holiday retail spending forecasts. The NRF 2013 Holiday Consumer Spending Survey suggests that consumer outlays will rise by only 3.9 percent -- a 2% drop ...

It would seem the hype in the lead-up to Singles Day was justified, with Alibaba posting a record $17.8 billion in online sales, easily surpassing the $14 billion record set in 2015. A startling ...

So I was at Carrefour Shanghai just yesterday (oh, yes! I still shop at hypermarkets and supermarkets despite being an avid online/mobile user and shopper). And while I was at the payment counter, I ...

Umbrella’s 3,000+ member agencies can now diversify their solution set and address the evolving marketing needs of local businesses with access to Empyr’s CPR™ (Cost Per Revenue) O2O platform.

With B2B eCommerce sales increasing significantly over the past few years, Schneider Electric wanted to enhance B2B sales for its partners by supporting its distributors to develop their own online ...