While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated this transformation to emerging channels ...

The precision of programmatic advertising is reshaping the way life sciences brands engage with healthcare professionals, offering enhanced personalization, scale, and optimization in today's digital ...

From morning podcasts to curated playlists, audio is integral to daily life – shaping how we connect, unwind, and stay informed. For brands, that means one thing: if programmatic audio isn’t already ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

The much-awaited e4m Real-Time Programmatic Advertising Conference and Awards is back! The exchange4media Group is all set to host the fourth edition of the conference and awards on Thursday, ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

Dublin, July 12, 2023 (GLOBE NEWSWIRE) -- The "Programmatic Advertising Global Market Report 2023" report has been added to ResearchAndMarkets.com's offering. The global programmatic advertising ...

Despite the pandemic, overall spend via programmatic has been relatively stable and programmatic video spend has seen some growth. But recent research from Integral Ad Science (IAS) finds that ...

Affiliate marketing is credited for its measurability and performance, especially as it continues to mature. Yet many programs still prioritize short-term conversion metrics over the complexity of ...

London, March 13, 2025 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2024 Latin America Supply Path ...