It’s a good idea to start thinking about PR right from the early stages of your business as the practice is all about improving your reputation and increasing trust in your product, brand or service.

The Drum recently published a story about how a relatively unknown brand called Lyma got 30,000 people on a waiting list for its £500 skincare product. But how, you ask? Through PR. For new brands, ...

CES, the massive annual tech showcase where companies debut their biggest innovations, creates both excitement and real opportunities for brands looking to stand out. Learn how to plan smart CES PR ...

Think of your company’s name and reputation as an elite athlete. It has to be in constant training to stay in the media. You can’t just pitch up once a year at the racetrack and expect to win the race ...