The Drum recently published a story about how a relatively unknown brand called Lyma got 30,000 people on a waiting list for its £500 skincare product. But how, you ask? Through PR. For new brands, ...

One of the most effective ways to expand your business, and bring in more customers, is by creating a better PR strategy. When you have a solid strategy in place, you'll garner more attention in the ...

Founder-led PR transforms brands by putting real people at the centre, building trust and authenticity that no marketing ...

It’s a good idea to start thinking about PR right from the early stages of your business as the practice is all about improving your reputation and increasing trust in your product, brand or service.

Authenticity is not a trend but a timeless advantage, and in today's competitive world, credibility will always be the most ...

Nikki Little is the chief marketing officer at Franco and an integrated communications professional with more than 18 years of experience. PR professionals have long struggled with getting a seat at ...

Sofa Club, the rapidly growing premium furniture brand, is celebrating a significant milestone in its PR efforts following the appointment of Iliana Olymbios to oversee its PR activations in July 2024 ...

Think of your company’s name and reputation as an elite athlete. It has to be in constant training to stay in the media. You can’t just pitch up once a year at the racetrack and expect to win the race ...

Of all the channels and tools public relations (PR) professionals have at their disposal, shared media may be the one that changes the fastest. It also remains one of the most important: 46% of PR ...

To stay visible in an AI-driven world, PR teams need to stop defending old hierarchies and start designing systems that match ...

Owned media channels have always offered excellent opportunities for public relations (PR) professionals to connect with their audiences. But as traditional advertising costs rise, consumer behaviors ...