Digital PR is the practice of building brand awareness and improving reputation through online channels rather than traditional media. The definition of digital PR continues to expand as new platforms ...

Of all the channels and tools public relations (PR) professionals have at their disposal, shared media may be the one that changes the fastest. It also remains one of the most important: 46% of PR ...

Dubai: In the glossy world of Bollywood, a film is rarely just a film or a work of art. It’s a high-stakes equation of money, power, egos and public perception. So when a big star exits a project ...