This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...

Dezeen promotion: packaging for children's pens and a make-up set designed to look like an egg carton are among the winners in the Packaging Design category of the 2021 iF Design Award. The iF Design ...

Dezeen Competitions: The Salmon Packaging Design Competition tasks designers with creating innovative packaging using corrugated cardboard sourced from sustainable and renewable materials. The ...

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

Taboos relating to periods can be found in varying forms and severities around the world. In China, just 2% of the population use tampons because of misplaced health concerns and fears surrounding ...

Packaging design needs to consider the audience, where it is going to be displayed and sold, and what materials are going to be used. Communicating with consumers through packaging is important. The ...

The sneaker box’s elevation into a form of art, branding and eye-catching marketing was the subject of the Paper and Packaging Board’s recent pop-up museum in New York. Curated by Matt Halfhill, the ...

Effective packaging design tells you something about the product - for instance a simple dark blue and gold design can suggest a luxury item. When searching for something new it is often the packaging ...