GSK Consumer Healthcare is launching its global toothpaste brand Parodontax in India, to strengthen its oral care portfolio. The company, which has been focusing on Sensodyne in the tooth sensitivity ...

How do you grow from a niche into the mainstream, without losing your price premium? How do you do this when the mainstream has different rules – and huge incumbents that you can't beat head-to-head?

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...