Perception management has filtered into civilian use as a synonym for “persuasion”. Public relations firms now offer “perception management” as one of their services. If you want someone to believe ...

When I entered the public relations profession, I was associated with the sobriquet “Spin Doctor”. I learned soon enough that it had nothing to do with cricket and it was being used less flatteringly.

Most leadership development fails because it discounts perception. While executives perfect their skills in boardrooms, their influence evaporates in daily interactions, killed by a perception gap ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...