A good eCommerce site doesn’t just attract visitors; it converts them into paying customers. The best brands use personalization to create seamless, tailored experiences that result in more sales ...

Ever seen an ad campaign that makes you feel like the brand picked the thoughts right off your brain? Or perhaps, an online order that fits perfectly—made for you. Scenarios like these will make you ...

Personalization is one of the hottest buzzwords in the industry. The problem is that few people understand what personalization technology is, how it can be implemented, and whether or not the return ...

Personalization in e-commerce has been heralded as a holy-grail that can reduce acquisition costs, lift revenues and increase efficiency, all while keeping the customer happy. But unfortunately, it’s ...