For decades, brands have relied on points-based loyalty programs to attract and retain customers. But now, momentum is shifting in a new direction. Andrew Doxsey and Ahmed Sulaiti, co-founders of ...

Customer loyalty schemes that simply allow consumers to accumulate points without offering a clear value exchange are less likely to retain and engage them effectively than those that offer tailored ...

PerfectVape, a leading retailer in the vaping industry, announced the launch of its most-awaited customer loyalty program. Showcasing their gratitude to their dedicated customers, PerfectVape launched ...

The move by Singapore Airlines to launch the world's first blockchain-based airline loyalty digital wallet is a well-calculated move that brings many benefits to both its customers and its investors.

Dublin, April 09, 2025 (GLOBE NEWSWIRE) -- The "Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail ...

In a major revamp of its frequent flyer program, Delta Air Lines is moving away rewarding customers purely on the number of miles flown to one that rewards flyers based on dollars spent. Mileage ...

Loyal customers are one of the primary drivers of any business as it costs more to a company to sell to a new customer rather than selling to an existing customer. Loyalty programs are the rewards ...

Ocado has begun trialling a points-based loyalty scheme weeks after launching its savings pass. The new scheme, which is being trialled with about 10% of customers, allows shoppers to earn one loyalty ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

Naturally, customers want to feel special as they make purchases from businesses. Fortunately, business owners now provide loyalty programs for their customers. These programs make customers satisfied ...