SOONER or later the people charged with spending public money will, I hope, realise that thousands spent on branding logos are usually a waste of time and effort. Apart from the fact that we now know ...
A broker has attacked the Financial Services Authority's (FSA) 'pointless' rules on using the regulator's logo on his headed notepaper. Matthew Wilson of Sharp Insurance said FSA officials on a ...
Zara has been criticised after it released a new logo, with some shoppers branding the change 'pointless'. The high street retailer recently unveiled a new design with the brand name written in large, ...
SIR - I have only one word to describe Morrisons decision to change their logo - ridiculous. The logo they have and at present is serving them well enough, so why change it. If it ain't broke, don't ...
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