Journalists today are inundated with dozens of press releases per week, and it’s difficult to stand out in such a crowded media landscape. To succeed, your press release needs to offer more than dry ...

Public relations (PR) professionals tend to have a lot on their plate. From organising media tours to responding to press requests, we’re willing to bet your day is packed. That’s why some PR pros use ...

With quick access to news headlines and social media, you might question if press releases are still relevant. The reality is that press releases still play an important role in your marketing ...

Would you want your company news to be released with a booming trumpet fanfare or a lonely whimper on a cymbal? The press release can be the text equivalent of both, turning your company into a ...

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...