Imagine Jo: Everyone in Jo's life recognizes her as an outstanding problem solver. She's the type of person who seems capable ...

If the first round of creative work doesn’t hit the mark, it might not be the work that’s off—it might be the brief.

Creative problem-solving can be an exhilarating experience. You get a triple benefit: the euphoric 'aha' moment of solving a puzzle, the pride of accomplishing a goal, and the deeper self-discovery of ...

You don’t have to press advertising folk or marketers too hard to come up with their favourite poster campaign. Whether it’s The Economist’s clever copy, British Airways’ "#lookup", numerous ...

AB InBev says when it comes to creativity, marketing should be responsible for “flying the plane” as it looks to deal with emerging ‘new normal’ trends. “We don’t want to just go back to the old ...

Problem-solving is a key transferable skill, developing the use of strategic planning, logic, curiosity, an exploratory mindset and creativity across many disciplines. Problem-solving tasks can take ...

The brand, which supports two million drivers, 500,000 merchants, and 170 million users across South East Asia, noticed that as SEA countries went into lockdown, safety and hygiene concerns ranked ...

The pandemic highlighted how organisations have embraced creative problem solving methodologies and have been able to adapt and innovate in challenging times, gaining greater stability and growth.

For organisations to move forward, they need teams that are creative and innovative. This is particularly true when complex problems arise; employees must be able to think up original ideas and ...

To the delight of grad students everywhere, this study has proven what we suspected all along: drinking alcohol can help us creatively solve problems. To test this, the authors gave the participants ...