Programmatic advertising is constantly evolving. From online ads and video to digital out-of-home, streaming, voice and TV, the sheer number of options can make it feel like an impenetrable process to ...

To date, programmatic advertising has delivered growth largely for performance marketers. Scalable precision, agility and accountability have enabled huge strides in their advertising effectiveness ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

The promise of programmatic advertising, apart from providing fodder for b2b marketing articles, has always been efficiency—automating the buying and selling of ad space through complexified ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

The rapid success of influencer marketing has been amazing. But when this kind of success story occurs, it’s always good to look at advertising trends of the past to avoid past mistakes. One of the ...

The recently released dentsu e4m Digital Advertising Report saw digital ad spends in India overtake TV for the first time, even as various verticals invested their ad dollars across digital’s ever ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

Experience is an expected pre-requisite for most jobs, but programmatic advertising recruiters say they are more interested in problem-solving abilities and cultural fit. A nod to those with an ‘inner ...