Meanwhile, the use of independent trading desks or demand-side platforms has increased from just 8 per cent of brands last year to 29 per cent employing the services of specialists. Of all those ...

Programmatic advertising is constantly evolving. From online ads and video to digital out-of-home, streaming, voice and TV, the sheer number of options can make it feel like an impenetrable process to ...

The promise of programmatic advertising, apart from providing fodder for b2b marketing articles, has always been efficiency—automating the buying and selling of ad space through complexified ...

As brands continuously look for ways to differentiate themselves and connect with their core audiences, the role of content marketing continues to grow in importance. The appeal of the medium is clear ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Programmatic advertising refers to the use of software and algorithms to purchase digital ad space. Unlike traditional ad buying, which often involves manual negotiations and direct interactions ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality, predictable conversion, and a real contribution to LTV are paramount.

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...