Programmatic advertising is a process of buying advertising space that is automatic, rather than the traditional, manual process. Driven by an automated bidding process, typically powered by machine ...

Even today, European broadcasters still haven’t fully embraced programmatic advertising, Wale tells The Drum. “Their heritage in linear means they want to enable programmatic on their own terms, but ...

In the first of a new Press Gazette series investigating the space where news and marketing meet, we take a look at the future of programmatic display advertising and examine whether it is working – ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

LONDON: Brand advertising is the next stage in the evolution of programmatic but there are several stumbling blocks that need to be overcome, according to industry figures. Amit Kotecha, head of ...

The barriers preventing broadcaster adoption of programmatic ads are starting to come down, but there is still work to be done, says Magnite CTV managing director Ed Wale. Can broadcasters fully adopt ...