Programmatic advertising is accounting for more and more ad dollars. Emarketer estimates it will account for three-quarters of the UK display ad market this year. Globally, programmatic ad spend grew ...

“We doubled our investment in programmatic in 2014 and our ambition is to do a similar amount in 2015,” says Daniel Michelson, innovation and capability lead at mobile network O2. “Last year, we ...

Programmatic advertising refers to the use of software and algorithms to purchase digital ad space. Unlike traditional ad buying, which often involves manual negotiations and direct interactions ...

The promise of programmatic advertising, apart from providing fodder for b2b marketing articles, has always been efficiency—automating the buying and selling of ad space through complexified ...

An essential element for the modern-day marketer, programmatic buying has become the backbone of digital advertising. Programmatic, in simple terms, means using automation in buying and selling media.

What is Programmatic Advertising Platform Market? The process of using marketing technology to automate media buying and digital ad creation is known as programmatic advertising. Programmatic ...

The tech took off during the pandemic as advertisers made the most of being able to instantly pause or scale back campaigns, but its full benefits are only now being understood. We take a look as part ...

In the first of a new Press Gazette series investigating the space where news and marketing meet, we take a look at the future of programmatic display advertising and examine whether it is working – ...

Programmatic advertising is a type of advertising in which an organization has to purchase digital advertising with the use of simple software. Previously, the method of buying it was very difficult, ...

Experience is an expected pre-requisite for most jobs, but programmatic advertising recruiters say they are more interested in problem-solving abilities and cultural fit. A nod to those with an ‘inner ...