The Adapt and Grow Professional Conversion Programme (PCP) for Programmatic Advertising has been launched in Singapore to equip working professionals with programmatic advertising skill sets. The ...

CHICAGO, IL --(Marketwired - April 28, 2016) - Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that Sheridan (www.sheridancollege.ca), a ...

Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and real-time bidding rather than the manual nature of the previous method of ...

Programmatic advertising is constantly evolving. From online ads and video to digital out-of-home, streaming, voice and TV, the sheer number of options can make it feel like an impenetrable process to ...

The precision of programmatic advertising is reshaping the way life sciences brands engage with healthcare professionals, offering enhanced personalization, scale, and optimization in today's digital ...

Experience is an expected pre-requisite for most jobs, but programmatic advertising recruiters say they are more interested in problem-solving abilities and cultural fit. A nod to those with an ‘inner ...

Programmatic advertising is accounting for more and more ad dollars. Emarketer estimates it will account for three-quarters of the UK display ad market this year. Globally, programmatic ad spend grew ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...

While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated this transformation to emerging channels ...

Badler says publishers and marketers are 'ready, willing and set up to transact' but the question lies in the execution. What have been the biggest challenges in programmatic sector of the industry ...