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As programmatic trading continues to gather pace, brands are becoming more savvy about the array of data that can be deployed to maximise the efficiency and creativity of programmatic advertising. We ...

Each year Black Friday fires the starter gun on the festive spending season that runs from late November to early January. This six-week stint also encompasses Cyber Monday, the Christmas and January ...

Austin, Sept. 09, 2025 (GLOBE NEWSWIRE) -- The Programmatic Advertising Market size was valued at USD 833.16 billion in 2024 and is expected to reach USD 4397.68 billion by 2032, growing at a CAGR of ...

Dublin, June 19, 2025 (GLOBE NEWSWIRE) -- The "Demand-Side Platforms, 2025: Frost RadarT Report" report has been added to ResearchAndMarkets.com's offering. From an estimated 100 competitors, the ...

Analysis of 1.3 billion impressions across 15 advertisers revealed what programmatic supply chains really look like for the first time. X Facebook LinkedIn Two years ago, the UK advertiser body ISBA ...

New research into programmatic advertising spend has shown revenues grew by 23% in 2019 to top €23bn, with 77% of display and over 50% of video now traded via programmatic methods. The 2020 IAB Europe ...

Most free-to-air publishers rely heavily on programmatic display advertising to fund their journalism. With AI-generated content flooding the internet, advertisers want to be assured that their ...

Let’s dig into the relative performance of MediaAlpha (NYSE:MAX) and its peers as we unravel the now-completed Q3 advertising ...

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