In recent years, programmatic advertising has slowly grown to become the main way in which digital advertising is traded, with 65 per cent of online ads set to be bought and sold programmatically ...

Looks at the much talked about, but less often understood, topic of Programmatic: an automated media buying method that leverages data in real time to gain sophisticated targeting. Programmatic media ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

As performance costs continue to rise in 2025, brands that create content which help customers validate purchase decisions will see improved efficiency and effectiveness across all performance media.

While the tsunami of buzz around “Programmatic Upfronts” reached new heights during the recent Advertising Week events, questions about what it really means remain. To some degree, I can see why — the ...

The advertising stack is bloated because there are too many hands reaching for a piece of the pie. But as we add systemic measurement into the mix, the economics of programmatic begin to collapse.

In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026…. As artificial intelligence ...

Today's online advertising approach. Ads are generated by computers based on a person's surfing and buying history. See targeted ad. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction ...