If you’ve ever used online advertising, you might have heard of people raving about programmatic advertising. And if up until now, you’ve been confused about how it is different from traditional ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

The report states that UK programmatic digital display ad spending will grow by 66.2% to reach £1.80bn this year, accounting for 59% of the UK display advertising market. By 2016, spending is ...

Meanwhile programmatic trading, the method in which display ads are bought and sold using automated systems such as real-time bidding, has proven to be more dominant in mobile than video, according to ...

If somebody visits a website or opens/uses an app, in most cases an ad can be served. Why? Because about 80-85% (estimates vary) of websites and apps earn money because they allow ads. With that, ...

“We doubled our investment in programmatic in 2014 and our ambition is to do a similar amount in 2015,” says Daniel Michelson, innovation and capability lead at mobile network O2. “Last year, we ...

Programmatic Display Market is expected to expand significantly, growing from USD 83.2 billion in 2024 to a staggering USD 1,128.2 billion by 2033. This rapid growth is driven by increasing digital ad ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

ResponsiveAds new premium programmatic format, Programmatic Fluid™ 250, runs in existing 970x250, 300x250 ad slots. It "automagically" expands at a fixed height of 250px edge-to-edge fills white space ...

In the first of a new Press Gazette series investigating the space where news and marketing meet, we take a look at the future of programmatic display advertising and examine whether it is working – ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...

For the first time, an ad-verification solution has been deployed to independently measure the difference in viewability between programmatic in-game ads and traditional banner ads. The result was a ...