Programmatic advertising is constantly evolving. From online ads and video to digital out-of-home, streaming, voice and TV, the sheer number of options can make it feel like an impenetrable process to ...

The burgeoning world of artificial intelligence promises to reinvigorate the digital media space, writes InMobi's Abhay Singhal. The best advertisements tell stories. But after decades of investment ...

Industry leaders Somnath Mukherjee (Vibrant - Reliance Retail), Ritu Mittal (Bayer), Ranjan Mishra (The Trade Desk), and Sairam Ranganathan (WPP Media) gathered at the e4m Real-Time Programmatic ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...

Marketers struggling to remember what digital advertising jargon like DSP, SSP and even programmatic advertising can now ask Amazon Alexa to explain through a new skill that has been developed.

Programmatic advertising is accounting for more and more ad dollars. Emarketer estimates it will account for three-quarters of the UK display ad market this year. Globally, programmatic ad spend grew ...

Programmatic advertising is in a bit of a bind. Spending on the programmatic open internet has stagnated, with almost all of the growth accrued by the major walled garden platforms, according to ...