Cloud gaming platform PHȲND has appointed Magnite as its ad tech monetisation launch partner, bringing programmatic ...

Following on from our article on media’s perfect storm, we’ve been asked by a couple of clients what we think about blockchain. Is it the answer to the problems posed by programmatic advertising and ...

About 10 years ago, programmatic advertising was but a twinkle in the eye of some Silicon Valley bods, determined to bring about a sea change to digital advertising transactions. They were unaware, ...

Ternio, a startup working to provide transparency into programmatic advertising, on Friday introduced blockchain technology called Lexicon, which can process up to 1 million transactions per second.

Digital transactions have drastically shifted towards programmatic advertising, says VIOOH's JC Conti (CEO), with programmatic display and video now dominating over 90% of the market, and programmatic ...

Premium video ad viewership in the US and Europe continued to grow in the first half of 2024, up 11% overall, according to FreeWheel’s latest report on video programmatic advertising. Across Europe, ...

PubMatic, the AI-powered ad tech company delivering digital advertising performance, has announced the launch of PubMatic AgenticOS, an operating system designe ...

Programmatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in other media sectors ...

PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, today announced the launch of ...

US — Media buyer Carat has predicted that programmatic transactions in the US will account for 52% of non-search digital advertising by the end of 2015, and will continue to grow. Carat’s latest ...

Programmatic advertising is accounting for more and more ad dollars. Emarketer estimates it will account for three-quarters of the UK display ad market this year. Globally, programmatic ad spend grew ...