Over 39 million people in the UK listen to digital content, with over 18.1 million podcast listeners alone. With rapid growth the streaming platforms are building out their ad models which presents ...
From morning podcasts to curated playlists, audio is integral to daily life – shaping how we connect, unwind, and stay informed. For brands, that means one thing: if programmatic audio isn’t already ...
In recent years there’s been rapid growth in audio content that’s available for streaming. Podcasts, audiobooks, music and playlists are all available to listen to through our mobile devices. This ...
The battle for digital advertising budgets is widening beyond social and video. Last October, Spotify entered a global partnership with The Trade Desk, piloting its own supply-side platform—Spotify Ad ...
Digtial audio is transforming at a rapid pace. Figures from Rajar suggest that in the UK radio arena, 56% of the population tune into a digital radio each week, while the share of radio listening via ...
Pandora is spending $145 million to buy AdsWizz, a startup trying to become the Google of audio advertising.
The annual DAX report, the Rise of Digital Audio Advertising, is always a useful industry benchmark, and this year in particular it makes for interesting reading. For us at TabMo, there are some key ...
Programmatic buying has swept the advertising industry in recent years – and its influence is only starting to make its presence felt. Algorithmic buying and placement of media inventory has ...
Ad tech firm The Trade Desk has partnered with Spotify, Triton Digital and AdsWizz in order to bring fully programmatic digital audio inventory to its customer base. With more consumers than ever ...
Viant struck a deal with IHeartMedia and its Triton Digital ad platform that will make IHeart’s broadcast radio inventory ...
JioSaavn’s programmatic audio inventory is now available on Google’s Demand Side Platform (DSP) - Display & Video 360 (formerly known as DoubleClick Bid Manager), adding all-new dynamics to the ...
NEW YORK, NY--(Marketwired - May 3, 2017) - Varick Media, an audience-centric digital marketing company, announced today the expansion of its partnership with Triton Digital, the leading technology ...
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