The TV ad industry is one of the largest ad segments in the US — and it's ripe for digital disruption. The first TV commercial aired in the US in 1941, and it featured an ad for Bulova watches during ...

The barriers preventing broadcaster adoption of programmatic ads are starting to come down, but there is still work to be done, says Magnite CTV managing director Ed Wale. Can broadcasters fully adopt ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Liz Morrell is a freelance ...

The European Programmatic TV Initiative aims to support the development and growth of programmatic advertising in Europe’s major TV markets A consortium including The Trade Desk, PubMatic, Equativ, ...

While the industry is “bullish” about programmatic digital out-of-home (pDOOH)’s growth, there are some “intertwined” barriers to further adoption, according to Dentsu’s global head of OOH, Ben Milne.

Conti has over 25 years of media and ad tech experience and has worked at the likes of Yahoo and AppNexus. Here Conti shares his insights on why he believes 2022 will be the year of programmatic DOOH.

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

This IAB whitepaper relates a study of attitudes towards programmatic advertising, examining the state of current adoption and the drivers and barriers for programmatic advertising in the future. More ...

This report looks at the current state of programmatic in Europe and explores why and how it is viewed as pivotal to the future of real-time marketing. More than 600 agencies, publishers and marketers ...

74 per cent of advertisers, 80 per cent of agencies and 68 per cent of publishers are expecting their investment in programmatic advertising to increase over the next 12 months. That’s one of the key ...