The promise of programmatic advertising has always been anchored in driving efficiency. For a long time this has led to the perception among marketers that it is useful for direct response objectives ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

Cloud gaming platform PHȲND has appointed Magnite as its ad tech monetisation launch partner, bringing programmatic ...

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

StackAdapt, the leading AI advertising and orchestration platform, today released its annual State of Programmatic Advertising 2026 report, revealing that marketers who unify channels, consolidate ...

The precision of programmatic advertising is reshaping the way life sciences brands engage with healthcare professionals, offering enhanced personalization, scale, and optimization in today's digital ...

‘Digital native’ brands such as King, the studio behind hit video game Candy Crush, as well as online betting exchange Unibet have spent the last 12 months bringing their programmatic trading ...

The rapid success of influencer marketing has been amazing. But when this kind of success story occurs, it’s always good to look at advertising trends of the past to avoid past mistakes. One of the ...

DirecTV Advertising has announced the programmatic availability of its DirecTV Remote inventory, allowing digital buyers ...

In the first of a new Press Gazette series investigating the space where news and marketing meet, we take a look at the future of programmatic display advertising and examine whether it is working – ...