Julie Selman, managing director UK & Nordics of Magnite, explains how the Olympics changed CTV consumption in sport and outlines some of the trend changes and best practices advertisers must remember.

The CTV environment makes it easy for advertisers to maximize their spend, provided they follow some simple rules. Like other advertising mediums, the rules of engagement for beginners are slightly ...

“Programmatic was meant to drive precise efficiency. Instead, we have a confusing web of players, all seeking to differentiate themselves”, says Axel Jonuschies, GroupM’s managing partner for global ...

Takes a deeper dive into the emerging channel of CTV to help planners and buyers of media navigate the programmatic opportunities that it offers. TV is now directly connected to the internet and with ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated this transformation to emerging channels ...

Solution leverages the same machine-learning-based technology that has powered EX.CO's success in online video for global media companies NEW YORK and LONDON, Jan. 6, 2025 /PRNewswire/ -- EX.CO, the ...

It’s time for advertisers to challenge their ad buyers about programmatic ads, because the research shows the numbers do not add up. Solving the problem involves asking some hard questions, explains ...

CTV ad views rose significantly year-over-year in Europe with +31% and by +8% in the US, making CTV the primary channel for ad consumption – driving programmatic adoption, a new study finds. According ...

As we head towards 2026, Videoheroes gathered some industry experts to offer their thoughts on what the next 12 months holds for programmatic... What will define the next era of media buying? The ...

Shinka, the independent mediation and header bidding platform powering programmatic advertising for CTV and DOOH, today (11th December, 2025) announced that it has successfully completed its System ...