Netflix has announced that it is expanding its global programmatic offering for its advertising business by partnering with Yahoo DSP. This will enable clients to buy Netflix advertising through Yahoo ...

Mobile programmatic buying and selling is set to be the hottest advertising technology topic of 2014. Considering we have not even reached the end of February yet, you would be forgiven for arching an ...

Out of the recent programmatic out-of-home boom, innovation has flourished says Dorota Karc, head of programmatic at WallDecaux, portfolio of JCDecaux German subsidiary Wall GmbH. But, she tells us, ...

The partnership will soon extend the scale and reach of broadcast radio to Amazon DSP SEATTLE, November 06, 2025--(BUSINESS WIRE)--Amazon Ads and iHeartMedia today announced an expansion of their ...

Delving deeper, we can see that there is far more to it than that. It’s not something that’s going away either – in fact, Zenith (a Publicis media agency) estimates that $98bn will be spent on ...

Yahoo ConnectID integration — This will give advertisers more precise targeting and measurement capabilities in a privacy-centric way. Access to Roku’s scaled TV audiences — Yahoo DSP will be the ...

Yahoo DSP has announced a host of new integrations with some of the world’s leading reporting, sustainability and supply-path segmentation partners, designed to help advertisers do more with their ...

Viant struck a deal with IHeartMedia and its Triton Digital ad platform that will make IHeart’s broadcast radio inventory ...

This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never ...

Taking programmatic in-house is an increasingly popular option for marketers. According to Pivotal Research Group analyst Brian Wieser, 15 of the top 200 US advertisers have taken media-buying ...