Brands are driving the shift to programmatic advertising by increasing spend and allocating greater portions of their media budgets to real-time, audience-based digital advertising. Emarketer ...

The rise of programmatic advertising in India is reshaping the digital marketing landscape, driven by technological advancements and changing consumer behaviours. According to the dentsu-e4m Digital ...

Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and real-time bidding rather than the manual nature of the previous method of ...

New Delhi: The digital advertising ecosystem is evolving, and programmatic advertising has been a game changer in redefining how advertisers connect with consumers with personalised, efficient and ...

This week’s digital advertising round-up has been dominated by developments in the programmatic trading space with the WFA releasing its first guide for brands detailing how to combat previous ...

Since its inception and ascent as a scalable advertising medium, digital media has been in a continuous state of change and rapid evolution. Programmatic advertising, which is simply the automation of ...

In the past, businesses have often used methods of promoting products to the largest number of people in the hope of driving sales. Today, businesses have access to more customer data than ever before ...

The digital advertising landscape in India continues to evolve rapidly, with programmatic advertising taking center stage. According to the TAM AdEx report for Jan-Jun 2024, digital ad impressions ...

Programmatic advertising is accounting for more and more ad dollars. Emarketer estimates it will account for three-quarters of the UK display ad market this year. Globally, programmatic ad spend grew ...

Specific Media's UK Country Manager, Paul Oronoz, talked us through the ins and outs of the process that has taken the digital advertising world by storm, namely programmatic trading. We spoke to him ...