WASHINGTON DC: Further evidence of the intense interest in all things audio comes from The Washington Post which has created a way of inserting advertising automatically into podcasts. It’s a ...

From morning podcasts to curated playlists, audio is integral to daily life – shaping how we connect, unwind, and stay informed. For brands, that means one thing: if programmatic audio isn’t already ...

The growth in live sports streaming underscores the importance of dynamic ad insertion (DAI) to maximize monetization. Platforms are investing very heavily in content, recognizing its ability to ...

Amagi Global FAST Quarterly report reveals ad engagement has grown significantly year-over-year, with ad impressions up by 109%, ad opportunities up by 110% and 97.78% of FAST viewers watching an ...

The digital marketing space is undergoing a major transformation, with podcast advertising emerging as a pivotal player. Forecasts suggest that the Global Podcast Advertising Market will grow from ...

If we look back a few years, the only way you could dynamically generate ads was by using dynamic keyword insertion, which some would argue was a bit of a risky strategy back then and still can be, to ...

DAZN has partnered with Google to establish a new technology stack which makes the OTT platform a leading player in delivering addressable broadcasting advertising in the DACH countries Germany, ...

New Delhi: The digital advertising ecosystem is evolving, and programmatic advertising has been a game changer in redefining how advertisers connect with consumers with personalised, efficient and ...

PRINCETON, N.J.—Triveni Digital and Brazilian technology provider Mirakulo are collaborating on developing a dynamic ad insertion delivery system for the ATSC 3.0 and Brazilian TV 3.0 (DTV+) ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...