WASHINGTON DC: Further evidence of the intense interest in all things audio comes from The Washington Post which has created a way of inserting advertising automatically into podcasts. It’s a ...

PRINCETON, N.J.—Triveni Digital and Brazilian technology provider Mirakulo are collaborating on developing a dynamic ad insertion delivery system for the ATSC 3.0 and Brazilian TV 3.0 (DTV+) ...

The growth in live sports streaming underscores the importance of dynamic ad insertion (DAI) to maximize monetization. Platforms are investing very heavily in content, recognizing its ability to ...

From morning podcasts to curated playlists, audio is integral to daily life – shaping how we connect, unwind, and stay informed. For brands, that means one thing: if programmatic audio isn’t already ...

The digital marketing space is undergoing a major transformation, with podcast advertising emerging as a pivotal player. Forecasts suggest that the Global Podcast Advertising Market will grow from ...

Amagi Global FAST Quarterly report reveals ad engagement has grown significantly year-over-year, with ad impressions up by 109%, ad opportunities up by 110% and 97.78% of FAST viewers watching an ...

DAZN has partnered with Google to establish a new technology stack which makes the OTT platform a leading player in delivering addressable broadcasting advertising in the DACH countries Germany, ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. However, if we fast-forward ...

Programmatic advertising is in a bit of a bind. Spending on the programmatic open internet has stagnated, with almost all of the growth accrued by the major walled garden platforms, according to ...

New Delhi: The digital advertising ecosystem is evolving, and programmatic advertising has been a game changer in redefining how advertisers connect with consumers with personalised, efficient and ...