The rapid success of influencer marketing has been amazing. But when this kind of success story occurs, it’s always good to look at advertising trends of the past to avoid past mistakes. One of the ...

Meanwhile, the use of independent trading desks or demand-side platforms has increased from just 8 per cent of brands last year to 29 per cent employing the services of specialists. Of all those ...

As brands continuously look for ways to differentiate themselves and connect with their core audiences, the role of content marketing continues to grow in importance. The appeal of the medium is clear ...

RTB. DMP. DSP. SSP. It might seem like Greek at first, but programmatic marketing and its terminology aren’t all that complex. And this strategy can be one of the most efficient and profitable for ...

Dr Surabhi Singh has an experience of around 20 years in academics and industry. Being an ardent researcher, her areas of academic interest include Digital Marketing, Consumer Behaviour, Marketing ...

The question is not just about the art versus science of marketing. It’s also about business models and the nature of decision-making. Look at Amazon’s retail success. It’s a data-driven behemoth, ...

While experienced search marketers are quite familiar with auctions, the programmatic auction is a different beast. Navigating the ins and outs of programmatic advertising can be a lot harder than ...

Artificial Intelligence is all over the news now, leading to reactions ranging from favour (it will drive efficiency and save effort) to fury (robots/software will steal our jobs) to fatuous (the ...

Hazel Raoult is a freelance tech writer and works with PRmention. She has more than eight years of experience writing about ecommerce, technology, entrepreneurship, and all things SaaS. Hazel loves to ...

The world of digital marketing is constantly evolving, marked by innovation, adaptation, and technological advancements. At the heart of this transformation lies the integration of artificial ...