Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been developing a programmatic ecosystem for some time, yet ...

As I read the IAB’s recent report on programmatic, I can’t help but reflect that the majority of our industry continues to define programmatic from the publisher’s perspective. There is a prevailing, ...

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Until now the province of nerds, the automated buying and selling of online ads is hitting the advertising industry mainstream. That was apparent at today's Programmatic I/O conference in San ...

This one may seem blindingly obvious, and something that all brands should already know if they have decided to approach a programmatic agency. Yet figures show a huge proportion of advertisers still ...