As the mobile industry continues to rapidly evolve, it should be no surprise that mobile advertising has gained steam alongside it. Marketers realize that if they want to reach their audience, they ...

The media narrative around programmatic needs to lean more on programmatic video technology, with its diverse capabilities and customization opportunities, according to Adam Lowy, chief commercial ...

While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated this transformation to emerging channels ...

The burgeoning world of artificial intelligence promises to reinvigorate the digital media space, writes InMobi's Abhay Singhal. The best advertisements tell stories. But after decades of investment ...

YouTube may have become synonymous with online video, but only one in four video views take place on the player, according to comScore. With the emergence of Facebook as a rival in the video market, ...

Programmatic advertising is a process of buying advertising space that is automatic, rather than the traditional, manual process. Driven by an automated bidding process, typically powered by machine ...

Meitu, the Chinese tech company famous for its popular self-titled ‘beauty’ app, is introducing programmatic video advertising across its suite of mobile apps, thanks to a partnership with video ...

LONDON: European spending on programmatic video advertising is forecast to grow five-fold over the next five years as broadcasters build their inventory in this market. Supply-side platform SpotX has ...