Digital publisher BuzzFeed is set to finally introduce banner ads to its website and mobile apps in an effort to boost monetisation of its audience, after years of eschewing the popular format in ...

The latest IAB/PwC ad spend figures released today reveal, once more, the seemingly unstoppable rise of mobile advertising. In the first half of the year, mobile racked up £707.1m of advertising ...

Programmatic native advertising is becoming a major communications channel for both B2C and B2B advertisers. But it needs to blend seamlessly into, and enhance, the content it accompanies. To this end ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The groundbreaking Native OpenRTB 2.3 spec was passed by the IAB in March 2015, and ...

“I think programmatic buying in all its forms is necessary for the future of online advertising. It will underpin growth in all message formats – native or otherwise. As ignorable inventory grows in ...

Since 2013, BuzzFeed has sidestepped the much-maligned banner ad in favour of native content however, the company is now bringing the format back onto the site to more effectively monetise audiences.