AI may be helping brands build scale, efficiency and speed, but 97% of creative marketing campaigns faced significant delivery challenges in the last year, according to new research by the Project ...

On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...

As a career software CMO, I have always been frustrated, and indeed embarrassed, by the fact that there is no decent enterprise software for managing the marketing department. While sales, engineering ...

Marketing research, which is based on science, can be a valuable tool, but it has human limitations. Marketing research projects are widely used by businesses to aid in decision making and can provide ...

Marketing research is a primary step in marketing a product. Once you identify your target market in terms of demographics such as income, age, family structure and hobbies, you can proceed with ...

Before launching a technology-driven marketing transformation project, conduct an honest assessment of the status of your current processes, people, data, technology and culture. Marketing departments ...

More and more IT execs find themselves having to add “Play nice with the CMO” to their to-do lists these days. The reason? Technology is rapidly remaking marketing departments, to the point where ...

Marketing Communications Director at the Ozone Project, Bryan Scott, is under the spotlight in the latest of Press Gazette’s Marketing Maestro interviews. This series is produced in association with ...

White Rose funds a project entitled ‘Unleashing The Power of Influencer Marketing to Stimulate Prosocial Causes’ to fill above research gaps by extending the current knowledge on conditions where ...