Do nice guys finish last, or first? What about nice women? We continue to debate the relational value of kind, compassionate behavior. But one aspect of being “nice” that has been linked with romantic ...

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Wealthy people are more likely to engage in prosocial behavior such as donating money or volunteering, according to a new global study. Wealthy people are more likely to engage in prosocial behaviour ...

In modern society, many people participate in activities to enhance their own appearance, such as applying makeup, undergoing cosmetic surgery, or using digital filters. These behaviors are often ...