Public relations, or PR, approaches are the ways in which a marketing professional positions a business or a client in the public eye. Good PR can help overcome an embarrassment or a mistake as well ...

Nick Mireles is a writer on the central coast of California. He has a knack for film, music, and Dungeons and Dragons. When he’s not writing, he tries to spend his days reading, surfing, and camping ...

Has your brand ever faced negative press after a product recall? Have you watched competitors struggle during public relations disasters? Do you worry about how your team would handle crisis public ...

In a digital world, where news and misinformation spread quickly, public opinion can also change quickly. Many types of organizations – from public to private – want to have a positive public image.