What if there was a scientific method for determining what goes into the buying process that could make marketing to a target audience more than a shot in the dark? The good news? It does exist. The ...

The Customer Buying Process (also called a Buying Decision Process) describes the process your customer goes through before they buy your product. Understanding your customer’s buying process is not ...

A guide to the steps to follow when buying from 'Lot 1: sole supplier' of our purchasing framework. Call offs under direct award can only be completed when: The required knowledge resource and any ...

You should run a mini competition if the resources you want to buy are available from more than one supplier. A mini competition can be used to appoint: a supplier for a specific resource(s), or to ...

The past year’s economic volatility forced business leaders to shift strategies and reduce spending while simultaneously seeking new paths to profitability. In particular, according to a Gartner ...

Far too often, retailers think that consumer buying is randomized – that certain products appeal to certain customers and that a purchase either happens or it doesn’t – disregarding important ...