From optical brightening to charcoal cleaning, we look at how whitening toothpastes claim to work, and get the experts to weigh in Toothpaste aisles are packed full of weird and wonderful products ...

data-text="Colgate unveils its first-ever Purple Toothpaste: Colgate Optic White Purple" data-link=" unveils its first-ever Purple Toothpaste: Colgate Optic White ...

As anyone with platinum blonde hair doubtless knows, purple shampoos and conditioners are the secret to maintaining your icy shade. While the trick may seem super specific, take a step back, and it’s ...

COLGATE has launched its first-ever Colgate Optic White Purple Serum, a whitening booster that redefines what it means to shine with confidence. Designed to instantly correct yellow tones using rich ...

Teeth whitening products have become incredibly popular right now, as more of us look for ways to keep our smile bright and healthy without breaking the bank. Luckily, you can get a whiter and ...

This comes after Colgate partnered with IU to promote its "optic white purple" toothpaste back in July, tapping into the global reach and influence of the K-pop star. The campaign, which spans ...

A woman with a dazzling smile has revealed her unusual trick to keep her teeth pearly white. Saskia Ward, 24, claims that brushing her gnashers with purple shampoo nearly every night leaves them ...

As global marketing campaigns go, getting Kim Kardashian to trigger a TikTok tidal wave of hype is probably about as good as it gets. Australian teeth whitening brand HiSmile, dubbed 'purple shampoo ...

THE quest for pearly white teeth is endeavored by many. And as dental appointments are harder to come by than ever before, many of us are turning to our pharmacies to provide some quick teeth fixes.

SINGAPORE - Media OutReach Newswire - 14 March 2024 - Colgate launches its first purple toothpaste, the Colgate Optic White Purple that instantly colour-corrects yellow tones* with the very first ...