Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

We need to put in another order for some more t-shirts. Shall I just get the same as last time? Or we could get something different. Maybe even see what our customers think. Let's do some market ...

Qualitative data has a richness and depth that you don’t always find with numerical data. This is something I quickly discovered on joining the Virginia Tech University Libraries from a background in ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Questionnaires are widely used for data collection in health research and evaluation. Their design, use and analysis are key to accurate, comprehensive and complete data. This course is an ...

‘Qualitative’ refers to data that is not numerical. Examples: written or spoken word, videos, audio recordings and songs, poems, stories, drama, pictures, photographs, and many other art forms. ‘In ...

Data refers to numbers, characters, text, and images that you arrange in some sort of logical or meaningful way.Levels of MeasurementUnderstanding the levels of measurement is crucial for quantitative ...