“It is early days, but real time-bidding (RTB) is going to be as big an initiative in Europe as it is in the US, where we are seeing triple-digit increases in our ROI,” predicts Daphne Sacco, director ...
Actually, Monahan, the opening keynoter at OMMA RTB, explained what’s really going on with the movement toward redefining the meaning of ad impressions. You know, the whole push toward things like ...
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