UK – Brands, broadcasters and agencies gathered in London on Thursday ( 14 June) for the annual Media Research Summit held by the Market Research Society. One of the themes to emerge from the day was ...
The Mann-Whitney U Test, also known as the Wilcoxon Rank Sum Test, is a non-parametric statistical test used to compare two samples or groups. The Mann-Whitney U Test assesses whether two sampled ...
Normality testing is a fundamental component in statistical analysis, central to validating many inferential techniques that presume Gaussian behaviour of error terms ...