NEW YORK: Airbnb, the online accommodation platform, relies on a “holistic” research strategy that blends qualitative and quantitative insights in order to understand the requirements of its guests ...

RESEARCHERS have discovered the formula for a perfect first date - cracking three jokes, complimenting your partner at least twice and buying them three drinks. A study of 2,000 adults also revealed ...

UK – Matt Roberts, global research and analytics director at Formula One, is leaving the business to take up a new role as research and insight director at Formula E, effective from 6 th September.

Forbes contributors publish independent expert analyses and insights. A 3-time award-winning market researcher, blogger and speaker. In recent years, the market research industry has come up against ...

With 34 million Brits set to enjoy a horror movie this Halloween, research from Sky Cinema and NOW has conjured the perfect horror movie formula, revealing the chilling cinematic elements that make ...

A £20 MILLION research programme into advanced materials at Midlands’ universities is literally opening doors to the very latest lab equipment for hi-tech Midlands SME companies. Advantage West ...

Up to 100 jobs will be created after Wirth Research won a place on the grid for next season’s Formula One motor racing championship. The firm will design and build the cars for the Manor F1 Team, one ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...