The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

Channel 4 Sales has secured a two-year deal with Ford as the headline sponsor of Channel 4 Documentaries, extending their ...

With the right strategy, every lead can be a potential opportunity to propel your business. Tom Luke, founder and CEO of Closers Ace, shares his six steps for a successful sales strategy A successful ...

Channel 4 Sales is launching Partner Lab, a new in-house creative partnerships team built to help brands stand out. Partner Lab will offer solutions across Partnerships, Sponsorship, Creative Strategy ...

Whether we’re marketing a pharmaceutical brand, diagnostic, device, or medtech product, the need for an omnichannel strategy can’t be ignored. As consumers, when we’re buying our weekly groceries, ...

Ikea India is sharpening its omni-channel strategy and eyeing higher sales from online channel by next year. In January, this year the Swedish furniture retailer expanded doorstep deliveries to 65 new ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

As part of CRN’s Top 100 Executives Of 2024 list, we highlight 25 sales executives leading the channel charge. With technologies such as AI and security becoming top priorities for many businesses, it ...

A solid sales plan begins with setting clear sales objectives that outline your broader goals for the year. Then, you need to define the target markets you’ll focus on and determine what ...