Software marketing company Salesforce signed an agreement to acquire Cloud-based AI marketing platform Datorama for a reported $800 million, but silence from the two companies, other than their ...

Customers demand a personal experience every time they engage with a brand, That’s why marketers are constantly working to improve the relevance and effectiveness of their campaigns. The challenge for ...

About six months after its acquisition of Datorama, Salesforce is announcing new integrations with the marketing intelligence firm's platform. It's also introducing new developer tools and "activation ...

Salesforce has signed an agreement to acquire Datorama, a marketing tech company whose platform connects and consolidates data from different sources, the companies said Monday. The deal is ...

Salesforce has signed a definitive agreement to acquire martech company Datorama for more than US$800 million. Another major acquisition in the marketing industry, this time in AI. Salesforce will be ...

Salesforce expanded integrations between its marketing cloud platform and Datorama, the customer data platform it acquired for $800 million last year, the company announced Wednesday at AdExchanger’s ...

FILE PHOTO: The Salesforce logo is pictured on a building in San Francisco, California, U.S. October 12, 2016. REUTERS/Lily Jamali JERUSALEM (Reuters) - U.S. sales and marketing software company ...

Salesforce is acquiring Datorama, a marketing-analytics platform that uses artificial intelligence to tell marketers whether their outreach is working. The deal is worth a reported $800 million, ...